Communication and Multimodal Literacies
Virginia SOL 9.C.4
Analyze media messages for purpose, techniques, and impact.
What students need to be able to do
- Determine the purpose of the media message and its effect on the audience.
- Analyze the persuasive techniques used in diverse media formats.
- Evaluate the credibility, word choice, viewpoints, and bias in media presentations.
- Examine how values and viewpoints are included or excluded in media messages.
- Evaluate sources including advertisements, editorials, political cartoons, and feature stories for relationships between intent and factual content.
- Identify possible cause and effect relationships between mass media coverage and public opinion trends.