Communication and Multimodal Literacies

Virginia SOL 12.C.4

Analyze media messages and their impact on beliefs and public opinion.

What students need to be able to do

  • Defend hypotheses about an author's underlying values, viewpoints, and purposes.
  • Analyze and critique the effectiveness of media messages for specific purposes and audiences.
  • Analyze how media's use of symbolism, imagery, metaphor, and bias impacts the message.
  • Explain how values and viewpoints are included or excluded in media and their influence on beliefs.
  • Analyze cause-and-effect relationships between media coverage and public opinion trends.